Develop a strategic press strategy for forthcoming opportunities to serve as an overall roadmap for team, review existing messaging and revise where needed; create talking points tied to specific opportunties.
Update and maintain overall press kit, including bios, milestones, FAQs, images, and press highlights.
Act as main PR point of contact for you and your brand, including as a clearinghouse to vet incoming requests to assure they fit the brand, plug specific launches and opportunities as they see fit.
News monitoring: We will watch for news stories where you can comment on relevant trending topics in the lifestyle, business, and entertaining space.
Meetings every other week either by phone or in-person when available. The team will also provide a monthly report, listing pending press, press that has run (along with links and circulation for print media / unique visits per month for websites), and a tracker of pending opportunities and ongoing initiatives.
The proposed PR team for you would encompass different disciplines and talent from the firm, including individuals who have worked in culture/entertainment, consumer brands, lifestyle and more. This will best assure that collectively, we are working towards and securing stories that cover the key features of your personal brand and do so across a variety of traditional media and social media platforms.
Pitch and secure long lead & short lead national media opportunities, as well as work to secure any national/local TV appearances to promote the brand.
Introduce the brand to influential events as needed that can potentially elevate your profile among key industry makers as it relates to the launch of your new Food Network show and/or any relevant projects (e.g. New York City Wine and Food Festival, South Beach Wine & Food Festival, Rachael Ray Feedback etc.)